In 2002, a small community bank called Merrimack County Savings Bank joined our client roster. By 2016, that little mutual bank had grown over 400% to become a powerhouse banking brand in New Hampshire, regularly winning “Best Local Bank” honors in consumer polls from Concord to Nashua.

How did it happen? While other banks grabbed headlines with high-profile mergers, Merrimack County Savings Bank grew on the strength of our smart, consistent branding and communications. Here are five insights that can offer valuable lessons for your own brand.

Your brand is a lot like your health – easy to neglect until you get sick. And it’s easy to spot the symptoms of a brand that’s under the weather. Here are six common signs we have observed at Creative Co-op in the course of serving many clients over the past 15+ years.

At Creative Co-op we enjoy the long-term planning that goes into building great brands. But we also know that the best time to strengthen any brand is now, so check out this baker’s dozen of easily implemented ideas that can boost awareness, reputation and customer engagement.