Some companies resist new marketing ideas with the same age-old rationalization used against advertising: “In good times we don’t need it, in bad times we can’t afford it.” At Creative Co-op, part of our job is guiding clients to be proactive and helping them make smart choices about their brand and marketing that positively impact their business. Because there is a price for doing nothing. Too often, the status quo appeals to the marketer rather...

Flexibility makes online video a workhorse for smart marketers, especially given today’s voracious demand for video content. So take a moment to look at the videos and extra footage you have on hand. Chances are that they can be repurposed with little effort to reach new audiences, add online followers and boost customer engagement. In fact, here are five simple ways to evolve your existing video assets into powerful new tactics. For new platforms: a 2-...

Today nearly 30% of all Internet sites worldwide run on the WordPress platform, thanks to a huge library of free themes and features that make it easy to build a robust website in a hurry. But your online visitors are in a hurry too, and Google notes that even a two-second delay in loading time can increase bounce rates by 32%. Try these four simple tips to ensure that visitors stay around to check out...

Some companies will consider as many as 6,500 brand names when launching a new product, knowing that the right choice can make a huge difference in the minds of consumers. But the same naming techniques can help anyone capture the essence of their product or service. So here’s a simple process based on our experience helping clients name everything from shoes to startups. Follow these seven tips and you can make a name for yourself,...

Looking for a more effective way to capture leads? Consider this: eBooks are about three times more likely to capture leads than podcasts, videos or infographics, with 63% of B2B prospects ready to share their information for the right kind of content. When you need to generate leads, eBooks can deliver people who are informed about your product and well on their way to a buying decision. So why do eBooks capture leads so effectively? Here...

Here at Creative Co-op, we’ve posted on dozens of marketing and advertising topics over the years. So many, in fact, that it’s easy to lose sight of old favorites amid all the new content. That’s why we’ve assembled this convenient sampler of tips, tricks, tactics and tales. Take a look, and you just might rediscover some classic solutions that can help solve your own challenges. SUCCESS STORIES Non-Profits: Better Outcomes, Better Lives. How a startup became a...