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After years of obsessing about millennials, marketers are playing catch-up with the next demographic: Generation Z, the tidal wave of 72 million Americans born since 1997. This army of young adults, tweens and toddlers is the first generation completely born and raised in an Internet world, bombarded with an average of 200,000 marketing messages before age 15. So if you think your millennial playbook will work on them, think again. Here are five critical priorities...

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An industry that’s always chasing The Next Big Thing, advertising is usually looking ahead rather than looking back. But if you pride yourself on knowing a thing or two about Madison Avenue trivia, take our Creative Co-op Advertising History Quiz. Four correct answers will make you a certified Ad Guru – and a perfect score will earn our undying admiration! #1:    The first radio ad buy happened when? A.  1922 B.   1898 C.   1911 D.   1935 ANSWER: A. In...

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When you put a landing page online, your goal is results. Not a slick brand image or cool functionality, but as many leads or orders as you can possibly handle. So here are four no-holds-barred tips to squeeze more visitor conversions from your landing pages. These principles are standard practice for ecommerce pros worldwide. Use them to grow your numbers and bring in more business. 1. Eliminate extra links. It’s natural to treat landing pages as...

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In the day-to-day work at our marketing agency we see the dangers of complacency all the time. Often clients assure us that business is fine and there’s no need for anything new, rarely resurfacing until there is a sudden one-off project that needs to be turned around fast. We love our clients and welcome any chance to help, but this kind of sleepy status quo can be risky in a 21st-century economy. If you want...

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Some companies resist new marketing ideas with the same age-old rationalization used against advertising: “In good times we don’t need it, in bad times we can’t afford it.” At Creative Co-op, part of our job is guiding clients to be proactive and helping them make smart choices about their brand and marketing that positively impact their business. Because there is a price for doing nothing. Too often, the status quo appeals to the marketer rather...

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Flexibility makes online video a workhorse for smart marketers, especially given today’s voracious demand for video content. So take a moment to look at the videos and extra footage you have on hand. Chances are that they can be repurposed with little effort to reach new audiences, add online followers and boost customer engagement. In fact, here are five simple ways to evolve your existing video assets into powerful new tactics. For new platforms: a 2-...

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