We wanted to share something positive we’ve been working on in the hopes it can help you, too. Since winter, we’ve been helping clients with messaging strategy and fresh content to help them prepare for and now weather the pandemic. Messaging that was fresh just months ago has aged like milk, and it’s absolutely essential that your organization and brand update content and shift focus to be appropriate for today and the landscape ahead. We offer the...

Achieving a great image is hard, but losing one is easy – just make a few typos. Sure, texting and social media have loosened editorial standards for marketers. But content and format errors are still credibility killers. Unfortunately, many errors aren't caught by automatic spell checkers or grammar plugins, so as you rush to produce fresh content on a deadline, keep this checklist handy to help you steer clear of common pitfalls - and big...

Not long ago many professional services firms were reluctant marketers, confining themselves to personal networking and the occasional ad. But increased competition in professions such as accounting, architecture, engineering, law and medicine are taking a toll. Attorneys, for example, have seen an average loss of 156 billable hours annually since 2005. Consequently once-staid practices are now rebranding in order to win clients, build revenue and attract top talent. You can too, with these 10 best...

After years of obsessing about millennials, marketers are playing catch-up with the next demographic: Generation Z, the tidal wave of 72 million Americans born since 1997. This army of young adults, tweens and toddlers is the first generation completely born and raised in an Internet world, bombarded with an average of 200,000 marketing messages before age 15. So if you think your millennial playbook will work on them, think again. Here are five critical priorities...

An industry that’s always chasing The Next Big Thing, advertising is usually looking ahead rather than looking back. But if you pride yourself on knowing a thing or two about Madison Avenue trivia, take our Creative Co-op Advertising History Quiz. Four correct answers will make you a certified Ad Guru – and a perfect score will earn our undying admiration! #1:    The first radio ad buy happened when? A.  1922 B.   1898 C.   1911 D.   1935 ANSWER: A. In...

When you put a landing page online, your goal is results. Not a slick brand image or cool functionality, but as many leads or orders as you can possibly handle. So here are four no-holds-barred tips to squeeze more visitor conversions from your landing pages. These principles are standard practice for ecommerce pros worldwide. Use them to grow your numbers and bring in more business. 1. Eliminate extra links. It’s natural to treat landing pages as...