By now, most of us have experienced it. That uneasy feeling when we venture out to a store and we’re standing out front not sure what to expect. There are so many questions to be answered: Am I allowed in? Will people be wearing masks? What’s going to be different inside? What do I need to do differently? We’ve observed something interesting, too. Some smaller businesses are getting it right – preparing in advance for reopening...

What do you do when your business is suddenly much slower than you anticipated? When you now have time on your hands that you hadn’t planned on having? Well, this week our landlord took the opportunity to start repaving the parking lot surrounding our offices. With most people in our building working from home, it was the perfect time to tackle the work. And when the pandemic eases – and it will – we’ll all return...

We wanted to share something positive we’ve been working on in the hopes it can help you, too. Since winter, we’ve been helping clients with messaging strategy and fresh content to help them prepare for and now weather the pandemic. Messaging that was fresh just months ago has aged like milk, and it’s absolutely essential that your organization and brand update content and shift focus to be appropriate for today and the landscape ahead. We offer the...

Achieving a great image is hard, but losing one is easy – just make a few typos. Sure, texting and social media have loosened editorial standards for marketers. But content and format errors are still credibility killers. Unfortunately, many errors aren't caught by automatic spell checkers or grammar plugins, so as you rush to produce fresh content on a deadline, keep this checklist handy to help you steer clear of common pitfalls - and big...

Not long ago many professional services firms were reluctant marketers, confining themselves to personal networking and the occasional ad. But increased competition in professions such as accounting, architecture, engineering, law and medicine are taking a toll. Attorneys, for example, have seen an average loss of 156 billable hours annually since 2005. Consequently once-staid practices are now rebranding in order to win clients, build revenue and attract top talent. You can too, with these 10 best...

After years of obsessing about millennials, marketers are playing catch-up with the next demographic: Generation Z, the tidal wave of 72 million Americans born since 1997. This army of young adults, tweens and toddlers is the first generation completely born and raised in an Internet world, bombarded with an average of 200,000 marketing messages before age 15. So if you think your millennial playbook will work on them, think again. Here are five critical priorities...