Credit union and bank brands are often stereotyped as staid and predictable. But with millennials ages 18-34 now making up the country’s largest living generation, financial institutions large and small are stepping outside their comfort zone to win the hearts and minds of 75 million consumers with $1.3 trillion to spend. Here are four trends to watch for: Omni-channel brands For millennials accustomed to Uber, Airbnb and Mint.com, automated self-service channels are an essential part of most...
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