It's a must-read for marketers: the Edelman Trust Barometer. Here at Creative Co-op we look for data to complement our instincts as brand strategists, and this year’s Edelman survey is a bombshell. Its conclusion: turmoil, fake news and biased definitions of truth have helped crash Americans’ trust in many respected institutions. When trust is hard to come by, how can you advance your institutional brand? The answers may surprise you. But first, here are some points...
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