Modern digital technology enables financial institutions of all sizes to efficiently create video content and TV spots. But you can still rely on old-school fundamentals to make your content better, and your creative work hard. Follow these best practices for more effective work: Profile your target audience. Don’t aim blindly at vanilla targets such as “small businesses” or “homebuyers.” Be specific about the people who should be hooked by your content. Modern marketers often start...

Facebook Over 1 billion monthly users worldwide Photo/video posts boost interaction 30% or more Question posts generate twice as many comments Shorter posts get more interactions Best time to post: just before lunch or right after lunch hour   Instagram Smartphone-friendly sharing of photos and videos Add hashtags to image descriptions to double interactions Post videos up to 15 seconds from your phone Use a consistent image filter so people recognize your photos Best time to post:...

Over the past few months at Creative Co-op, we’ve seen a surge in online video projects for all sorts of clients, including utilities, banks, manufacturers and shoe companies. What these very different businesses share is the understanding that today’s customers clearly respond to and expect video content. And this trend will only grow in coming years. Consider these statistics, courtesy of Invodo.com: 87% of the U.S. Internet population now watch online video 96% of consumers find...

Born a century apart, U.S. credit unions and digital marketing would seem to have little in common. One was created here in New Hampshire in the shadow of 19th century textile mills; the other thrives in a borderless, high-tech, post-industrial world. Yet credit unions and digital marcom channels are converging in ways that we find very exciting at Creative Co-op.   Here are five reasons why.   It’s about service. “Not for profit, but for service” is...

With all the devices people carry, it’s hard to be certain that mobile consumers are seeing your website favorably on their diminutive screens. So how can you tell?   Google has a handy mobile test page that offers an instant thumbs-up or thumbs down, even simulating how your homepage looks on a smartphone screen. But if you’re still uncertain, these five attributes can help illustrate some of the basic principles that make a site mobile-friendly.   1. Easy Navigation...

A prospect phones your branch. A parent enters your lobby carrying a fussy toddler. A customer reaches into their mailbox. What happens next in these small, barely-noticed touchpoints can often define your bank or credit union every bit as much as a big-budget campaign. If you want to build loyalty and word of mouth, enhance your most frequent touchpoints with a little creativity. Here are a few real-life examples, courtesy of The Financial Brand: Anniversaries & Birthdays A...