Creative Co-op | Strategic Advertising, Marketing and Branding Agency | Exeter, NH | 603-658-1600 | Blog
546
paged,page-template,page-template-blog-standard,page-template-blog-standard-php,page,page-id-546,paged-3,page-paged-3,eltd-cpt-1.0,ajax_fade,page_not_loaded,,moose-ver-1.1.1, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-4.12.1,vc_responsive

Over the past year we’ve documented the skyrocketing use of online video by marketers worldwide, including clients of Creative Co-op. But many businesses are hesitant, perhaps because they still think of video in terms of traditional film or tape. If you haven’t considered using video before, it’s time to add this powerful tactic to your toolkit. Let’s start by tackling some old misconceptions: Video isn’t exclusive. It’s no longer limited to big businesses, elite production houses...

Read MoreRead More

Fun is big business here in New Hampshire, and smart resorts know that spirited blogging is a must if you want to generate high search rankings that keep skiers and zipliners streaming in. But even fun can get monotonous – especially in winter, when so many posts come down to weather and snow. Instead, use these tips to keep your content as well groomed as your slopes throughout the year.   #1: Bring in new voices Resort blogs...

Read MoreRead More

Modern digital technology enables financial institutions of all sizes to efficiently create video content and TV spots. But you can still rely on old-school fundamentals to make your content better, and your creative work hard. Follow these best practices for more effective work: Profile your target audience. Don’t aim blindly at vanilla targets such as “small businesses” or “homebuyers.” Be specific about the people who should be hooked by your content. Modern marketers often start...

Read MoreRead More

Facebook Over 1 billion monthly users worldwide Photo/video posts boost interaction 30% or more Question posts generate twice as many comments Shorter posts get more interactions Best time to post: just before lunch or right after lunch hour   Instagram Smartphone-friendly sharing of photos and videos Add hashtags to image descriptions to double interactions Post videos up to 15 seconds from your phone Use a consistent image filter so people recognize your photos Best time to post:...

Read MoreRead More

Over the past few months at Creative Co-op, we’ve seen a surge in online video projects for all sorts of clients, including utilities, banks, manufacturers and shoe companies. What these very different businesses share is the understanding that today’s customers clearly respond to and expect video content. And this trend will only grow in coming years. Consider these statistics, courtesy of Invodo.com: 87% of the U.S. Internet population now watch online video 96% of consumers find...

Read MoreRead More

Born a century apart, U.S. credit unions and digital marketing would seem to have little in common. One was created here in New Hampshire in the shadow of 19th century textile mills; the other thrives in a borderless, high-tech, post-industrial world. Yet credit unions and digital marcom channels are converging in ways that we find very exciting at Creative Co-op.   Here are five reasons why.   It’s about service. “Not for profit, but for service” is...

Read MoreRead More