How important are multicultural consumers to credit unions and banks? A TruStage study of African American, Hispanic and Asian consumers by CUNA Mutual estimates their collective buying power to be equal to Germany, the world’s fourth-largest economy. These segments represent the future for many institutions, with annual spending growth up to 5%. So here are five thought-provoking insights from the study, worth considering as you market to your prospective members and customers. Insight #1: Robust mobile...

It’s a strange new world out there amid the COVID-19 pandemic, but one thing hasn’t changed: video remains a valuable and effective way to reach your target audiences. From filming via Zoom to revisiting previous footage and combing the b-roll vaults – video marches on. At Creative Co-op, we’ve been using all of the above – and recently returned to shooting on location for clients while adhering to strict safety protocols. What does it take to...

By now, most of us have experienced it. That uneasy feeling when we venture out to a store and we’re standing out front not sure what to expect. There are so many questions to be answered: Am I allowed in? Will people be wearing masks? What’s going to be different inside? What do I need to do differently? We’ve observed something interesting, too. Some smaller businesses are getting it right – preparing in advance for reopening...

What do you do when your business is suddenly much slower than you anticipated? When you now have time on your hands that you hadn’t planned on having? Well, this week our landlord took the opportunity to start repaving the parking lot surrounding our offices. With most people in our building working from home, it was the perfect time to tackle the work. And when the pandemic eases – and it will – we’ll all return...

We wanted to share something positive we’ve been working on in the hopes it can help you, too. Since winter, we’ve been helping clients with messaging strategy and fresh content to help them prepare for and now weather the pandemic. Messaging that was fresh just months ago has aged like milk, and it’s absolutely essential that your organization and brand update content and shift focus to be appropriate for today and the landscape ahead. We offer the...