In 2002, a small community bank called Merrimack County Savings Bank joined our client roster. By 2016, that little mutual bank had grown over 400% to become a powerhouse banking brand in New Hampshire, regularly winning “Best Local Bank” honors in consumer polls from Concord to Nashua.
How did it happen? While other banks grabbed headlines with high-profile mergers, Merrimack County Savings Bank grew on the strength of our smart, consistent branding and communications. Here are five insights that can offer valuable lessons for your own brand.