Straumann Integrated Marketing -
350420
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Case Study

Straumann Integrated Marketing

Project Description

A global leader in implant, restorative and regenerative dentistry, Straumann Group asked Creative Co-op to help launch a new product in North America: CARES® digital dentistry technology, enabling dentists to offer crowns, fillings and veneers in a single visit. To succeed, CARES® had to win over dentists and differentiate itself from competitive systems.

 

OUR CREATIVE APPROACH

Creative Co-op began by evolving Straumann’s earlier European campaign for a North American audience.. The result: “Rock Your Practice,” a B2B program that boldly addressed several timely issues facing restorative dentists.

  • CARES® was positioned as a transformative, easy-to-learn solution that helped practices adapt to dentistry’s digital revolution, and attract new patients with one-visit convenience and a better experience
  • The personal rewards of digital dentistry were spotlighted by an Arizona dentist who was also a musician, depicting CARES® as an instrument for greater professional fulfillment
  • Online video and an eBook educated prospects about CARES® and the benefits of transitioning to digital dentistry
Project Details
Category

Branding

For

Straumann Group

Type

Integrated Marketing plan

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A Crowning Success for Straumann

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