A global leader in implant, restorative and regenerative dentistry, Straumann Group asked us to launch a new product in North America: CARES® digital dentistry technology, enabling dentists to create crowns, fillings and veneers in a single visit. To succeed, CARES® had to win over dentists and differentiate itself from competitive systems.
OUR CREATIVE APPROACH
Creative Co-op evolved Straumann’s earlier European campaign for a North American audience resulting in “Rock Your Practice.” Our campaign boldly addressed several timely issues facing restorative dentists with the following:
Integrated Marketing plan