A global leader in implant, restorative and regenerative dentistry, Straumann Group asked Creative Co-op to help launch a new product in North America: CARES® digital dentistry technology, enabling dentists to offer crowns, fillings and veneers in a single visit. To succeed, CARES® had to win over dentists and differentiate itself from competitive systems.
OUR CREATIVE APPROACH
Creative Co-op began by evolving Straumann’s earlier European campaign for a North American audience.. The result: “Rock Your Practice,” a B2B program that boldly addressed several timely issues facing restorative dentists.
Integrated Marketing plan