A locally-owned community bank, Optima Bank & Trust had a unique mission: changing how people think about banking, with a higher level of personal attention and bankers who knew customers by their first names. The bank was growing, but had not run a brand campaign in years. A new platform was needed to raise awareness among personal and business banking prospects.
OUR CREATIVE APPROACH
Creative Co-op reintroduced Optima Bank through the eyes of its biggest fans – customers. They had great stories of uncommon commitment, resulting in an uncommon testimonial campaign. Every aspect was approached from a fresh perspective.
Optima Bank & Trust
Advertising and Promotion