Optima Band & Trust Advertising and Promotion -
350415
portfolio_page-template-default,single,single-portfolio_page,postid-350415,eltd-cpt-1.0,ajax_fade,page_not_loaded,,moose-ver-1.1.1, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-4.12.1,vc_responsive
Case Study

Optima Band & Trust Advertising and Promotion

Project Description

A locally-owned community bank, Optima Bank & Trust had a unique mission: changing how people think about banking, with a higher level of personal attention and bankers who knew customers by their first names. The bank was growing, but had not run a brand campaign in years. A new platform was needed to raise awareness among personal and business banking prospects.

 

OUR CREATIVE APPROACH

Creative Co-op reintroduced Optima Bank through the eyes of its biggest fans – customers. They had great stories of uncommon commitment, resulting in an uncommon testimonial campaign. Every aspect was approached from a fresh perspective.

  • Copy focused on customer lifestyles, goals and dreams, establishing a brand voice of personal engagement and interest
  • The bank’s logo was placed atop ads rather than at the bottom, maximizing brand visibility and recall
  • Black & white portraits and a limited color palette created an elegant look for immediate recognition
Project Details
Category

Branding

For

Optima Bank & Trust

Type

Advertising and Promotion

View and Download Full Case Study

Putting a New Face on a Optima Bank & Trust

Previous
Next