Optima Bank & Trust - Brand Communications - Strategic Brand Communications l 603-658-1600
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Project Description

An all-new look and feel for the Optima Bank & Trust brand, first executed in print and digital marketing communications and eventually extended to collateral, shareholder reports and more.


Close-up black and white photography is used to make an emotional connection with the viewer. Paired with Optima’s signature blue, the result is a distinctive look that is specific to the bank and the brand. Products and services are promoted through the stories of customers and their experiences. The result delivers a warm, personal impression that is a direct reflection of Optima’s desire to provide a “private banking experience for everyone.”

Project Details

Financial Services, Our Work


Optima Bank & Trust


Information Package, Posters, Introductory Booklet