Optima Bank & Trust Rebranding - Strategic Brand Communications l 603-658-1600
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Project Description

An all-new look and feel for the Optima Bank & Trust brand. Our rebrand began with print and digital marketing communications and extended to collateral, shareholder reports and more.


Close-up black and white photography makes an emotional connection with the viewer. Paired with Optima’s signature blue creates a distinctive look that is specific to the bank and it’s brand. Their products and services are promoted through the stories of customers and their experiences. The result delivers a warm, personal impression that is a direct reflection of Optima’s desire to provide a “private banking experience for everyone.”

Project Details

Financial Services, Our Work


Optima Bank & Trust


Information Package, Posters, Introductory Booklet