As the only organization exclusively representing the private water industry, the NAWC provides a unique resource for people who care about quality water. However, as a smaller organization than many others that serve the water industry, the NAWC needed to refine its message and brand in order to raise its profile.
OUR CREATIVE APPROACH
We worked closely with NAWC leadership and key stakeholders to reposition and rebrand the organization. Based on client and key stakeholder consensus and concerns, the team developed:
National Association of Water Companies, NAWC
NAWC Branding and Messaging