Summer demand for energy in Maryland places a heavy burden on the electric grid. Pepco, like many energy companies working to manage summer demand while keeping costs down, created demand side management programs to make a difference on the days when demand is greatest. The challenge facing the electric utility was to make its 500,000 residential customers aware of these critical “Peak Savings Days” – and then convince them to help by managing their energy use at home.
OUR CREATIVE APPROACH
For broad appeal to the very widest range of utility customers, we leveraged a “save money and energy” theme that had already proven successful for other Pepco programs and tied directly to the brand strategy we developed for the master brand.
Pepco and Delmarva Power
Pepco and Delmarva Power Peak Savings Days Campaign