In Maryland, summer demand for energy places a heavy burden on the electric grid. Pepco created demand-side management programs to make a difference on the hottest days when demand electricity is greatest. In this Pepco and Delmarva Power Peak Savings Days case study, see how we helped convince 500,000 customers to reduce their energy use on even the hottest days.
OUR CREATIVE APPROACH
For broad appeal to Pepco and Delmarva customers, we leveraged the company’s already successful “save money and energy” theme while integrating it into the companies’ updated brand strategy we developed.
Pepco and Delmarva Power
Pepco and Delmarva Power Peak Savings Days Campaign