With a major conversion of its core processing and remote banking systems only months away, Greater Alliance FCU came to us with this challenge, so we created a four-phase campaign based on three key principles:
OUR CREATIVE APPROACH
Taking advantage of the helping hands in Greater Alliance’s logo, each concept showed a closeup of hands accessing a new credit union feature, next to a direct headline announcing the benefit “for you.” This simple approach aroused anticipation of new perks, instead of anxiety about a system changeover.
Greater Alliance Federal Credit Union
Greater Alliance FCU Customer Communications