Greater Alliance FCU Customer Communications -
350461
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Case Study

Greater Alliance FCU Customer Communications

Project Description

With a major conversion of its core processing and remote banking systems only months away, Greater Alliance FCU came to us with a challenge, so we created a four-phase campaign based on three key principles:

  • Position the conversion positively as an upgrade, without “core conversion” or computer jargon that could worry less tech-savvy members
  • Integrate familiar, reassuring elements of the Greater Alliance brand and its “A Greater Way to Bank” tagline
  • Leverage the credit union’s trusted staff, providing support materials and talking points with ample time to allay fears in 1-to-1 conversations

 

OUR CREATIVE APPROACH

Taking advantage of the helping hands in Greater Alliance’s logo, each concept showed a closeup of hands accessing a new credit union feature, next to a direct headline announcing the benefit “for you.” This simple approach aroused anticipation of new perks, instead of anxiety about a system changeover.

 

Project Details
Category

Branding

For

Greater Alliance Federal Credit Union

Type

Greater Alliance FCU Customer Communications

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Converting Uncertainty into Opportunity

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