American Water Branding -
350472
portfolio_page-template-default,single,single-portfolio_page,postid-350472,eltd-cpt-1.0,ajax_fade,page_not_loaded,,moose-ver-1.1.1, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-4.12.1,vc_responsive
Case Study

American Water Branding

Project Description

Despite delivering water service to 16 million people in 35 states and two Canadian provinces every day, American Water’s name was known by only about half its customers. On the eve of an IPO, American Water needed to distinguish itself and build interest.

 

OUR CREATIVE APPROACH

Our creative strategy was to move from “source” (rivers and streams) photography to dynamic photos of American Water employees, shifting to a conversational and engaging brand voice. Bold, memorable statements would be emphasized with powerful type and a color palette integrating sepia-tone and color images with a signature bright blue.

 

Project Details
Category

Branding

For

American Water

Type

Corporate and subsidiaries identity, brochures/collateral, direct marketing, website, interactive annual reports

View and Download Full Case Study

A Brand Launch that Delivered 400% ROI

Previous
Next