Straumann Integrated Marketing Rock Your Practice Case Study -
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Case Study

Straumann Integrated Marketing Rock Your Practice Case Study

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Project Description

A global leader in implant, restorative and regenerative dentistry, Straumann Group asked us to launch a new product in North America: CARES® digital dentistry technology, enabling dentists to create crowns, fillings and veneers in a single visit. To succeed, CARES® had to win over dentists and differentiate itself from competitive systems.

 

OUR CREATIVE APPROACH

Creative Co-op evolved Straumann’s earlier European campaign for a North American audience resulting in “Rock Your Practice.”  Our campaign boldly addressed several timely issues facing restorative dentists with the following:

  • We positioned CARES® as a transformative, easy-to-learn solution helping practices adapt to dentistry’s digital revolution while attracting new patients with one-visit convenience and a better experience
  • Through integrated marketing materials, we spotlighted the personal rewards of digital dentistry from an Arizona dentist who was also a musician, depicting CARES® as an instrument for greater professional fulfillment
  • We created an online video and an eBook educating prospects about CARES® and the benefits of transitioning to digital dentistry
Project Details
Category

Branding

For

Straumann Group

Type

Integrated Marketing plan

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A Crowning Success for Straumann

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