Case Study
Straumann Integrated Marketing Rock Your Practice Case Study
Project Description
A global leader in implant, restorative and regenerative dentistry, Straumann Group asked us to launch a new product in North America: CARES® digital dentistry technology, enabling dentists to create crowns, fillings and veneers in a single visit. To succeed, CARES® had to win over dentists and differentiate itself from competitive systems.
OUR CREATIVE APPROACH
Creative Co-op evolved Straumann’s earlier European campaign for a North American audience resulting in “Rock Your Practice.” Our campaign boldly addressed several timely issues facing restorative dentists with the following:
- We positioned CARES® as a transformative, easy-to-learn solution helping practices adapt to dentistry’s digital revolution while attracting new patients with one-visit convenience and a better experience
- Through integrated marketing materials, we spotlighted the personal rewards of digital dentistry from an Arizona dentist who was also a musician, depicting CARES® as an instrument for greater professional fulfillment
- We created an online video and an eBook educating prospects about CARES® and the benefits of transitioning to digital dentistry
Project Details
Category
Branding
For
Straumann Group
Type
Integrated Marketing plan