Claremont Savings Bank - Website Promotion -
350357
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Case Study

Claremont Savings Bank – Website Promotion

Project Description

Revamping its decade-old website positioned Claremont Savings Bank (CSB) to serve a new generation of mobile and online users more effectively. But first CSB needed to generate visits from customers who had stopped coming to the site – and new prospects who had never come at all. As the launch drew near, CSB looked to Creative Co-op for a solution.

 

OUR CREATIVE APPROACH

To reach everyone from longtime customers to new prospects, we responded with a multi-channel campaign that spanned print, digital media. It also offered much-needed flexibility, that let CSB work around an uncertain launch date.

 

RECORD-SETTING RESULTS:

  • A 32.6% open rate for the teaser email campaign
  • A 27.6% open rate for the launch email campaign
  • 1,462 web visits via Facebook advertising
Project Details
Category

Branding

For

Claremont Savings Bank

Type

Website Promotion Campaign

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Claremont Savings Bank – Website Promotion

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