Project Description
Straumann LOOP Case Study
A global leader in tooth replacement and orthodontic solutions, Straumann Group introduced LOOP an online platform that makes it easier to refer patients and share information for oral surgeons, dentists and dental labs. With only months to launch LOOP nationwide, we strategized with Straumann to develop tactical tools needed to excite interest and explain its use for practices still transitioning to digital dentistry.
OUR CREATIVE APPROACH
Together we developed a fully integrated B2B campaign:
- LOOP logo and tagline
- Overview video introducing LOOP, how it worked and key benefits
- Testimonial videos for critical user segments
- eBook to attract prospects and generate leads
- Infographics for website and social media use
Project Details
Category
Branding
For
Straumann Group, Straumann
Type
Integrated Campaign