A global leader in tooth replacement and orthodontic solutions, Straumann Group developed LOOP to provide oral surgeons, dentists and dental labs with an efficient online tool for strengthening referral networks and enhancing patient care. To launch this new product to specialists, general practitioners and dental labs, we designed an integrated campaign introducing LOOP into the U.S.
Working closely with Straumann Group leadership, we developed an integrated campaign that included:
Less than one week before launch, Straumann also asked us execute LOOP’s microsite. As a result, we pulled out all the stops for our client and released the microsite on-time and in-budget. The LOOP campaign launched smoothly and consequently momentum for the campaign built immediately.
Today LOOP is helping to grow practices and improving patient care – while giving dentists, specialists, labs and patients plenty to smile about.
Branding, Consumer Brands, Our Work, Video
Straumann Group, Straumann