Atlantic City Electric, Delmarva Power and Pepco Emergency Case Study

Helping customers prepare for severe weather is vital for all utilities, including Pepco Holdings, Inc. (PHI) and its subsidiaries Atlantic City Electric, Delmarva Power and Pepco. Our campaign for PHI’s Emergency Restoration Improvement Project (ERIP) built upon previous communications and enlisted powerful new tactics to help keep customers connected to the information they need – before, during and after storms strike.

OUR CREATIVE APPROACH

To help differentiate urgent emergency communications from other PHI, we introduced a signature orange color for all ERIP materials. We used minimal content to ensure clear communication on small screens. For added readability, we also featured a “no nonsense” tone on weather websites, news sponsorships and video screen crawls with supported messaging on storm-related landing pages. Lastly, we developed a “how to” build an emergency storm kit for PHI to promote on social platforms.