Optima Band & Trust Advertising and Promotion

A locally-owned community bank, Optima Bank & Trust had a unique mission: changing how people think about banking, with a higher level of attention and bankers who personally knew customers by their first names. The bank was growing, but had not run a brand campaign in years. A new platform was needed to raise awareness among personal and business banking prospects.

OUR CREATIVE APPROACH

Creative Co-op was able to reintroduce Optima Bank through the eyes of its biggest fans – their customers. They all had great stories of uncommon commitment, so we highlighted their personal experiences through a testimonial campaign. In every aspect of the materials, we approached the content from a fresh perspective:

• Copy focused on customer lifestyles, goals and dreams, establishing a brand voice of personal engagement and interest
• The bank’s logo was placed atop ads rather than at the bottom, maximizing brand visibility and recall
• Black & white portraits and a limited color palette created an elegant look for immediate recognition