NAWC Branding & Messaging

As the only organization exclusively representing the private water industry, the NAWC provides a unique resource for people who care about quality water. However, as a smaller organization than many others that serve the water industry, the NAWC needed to refine its message and brand in order to raise its profile.

OUR CREATIVE APPROACH

We worked closely with NAWC leadership and key stakeholders to reposition and rebrand the organization. Based on client and key stakeholder consensus and concerns, the team developed:

• An energetic new brand that drew attention to the organization’s capabilities
• A new tagline that emphasized the organization’s proactive, solutions-oriented approach
• Versatile print and online branding for a variety of functions