A global leader in implant, restorative and regenerative dentistry, Straumann Group asked Creative Co-op to help launch a new product in North America: CARES® digital dentistry technology, enabling dentists to offer crowns, fillings and veneers in a single visit. To succeed, CARES® had to win over dentists and differentiate itself from competitive systems.

Working closely with Straumann Group leadership, we developed an integrated campaign that included:

• Online video and an eBook educated prospects about CARES® and the need to transition to digital dentistry

• An in-office slideshow for dentists’ waiting room monitors, to build patient interest

• A “Marketing Playbook” with a variety of tools for dental practices to promote this new dental restorative technology

• Downloadable text and images that practices could use to promote the comfort, convenience and benefits of CARES® on dental practices websites

• Social media posts and customizable ads announcing new one-visit digital dentistry

RESULTS
The cost-efficient synergies of the CARES® videos, eBook and marketing materials paid dividends quickly. Together, we generated more than 375 qualified leads within the first phase of the program. Amazingly, Creative Co-op’s campaign brought in new prospects for less than one-tenth the cost of an earlier CARES® campaign – making it a huge hit for Straumann.