A defining characteristic of Creative Co-op is lasting client relationships that champion brands over the long term. Merrimack County Savings Bank was a small, mutually owned community bank when it became a client in 2002; today “The Merrimack” is four times larger with a loan portfolio that has grown tenfold.
In 2013 a third-party image study on behalf of the bank found:
Financial services – mutual bank
Identity, print advertising, direct marketing, branch posters and displays