Integrating MCSB Image & Product Campaigns
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Case Study

Integrating MCSB Image & Product Campaigns

Project Description

A defining characteristic of Creative Co-op is lasting client relationships that champion brands over the long term. Merrimack County Savings Bank was a small, mutually owned community bank when it became a client in 2002; today “The Merrimack” is four times larger with a loan portfolio that has grown tenfold.


Integrating MCSB Image & Product Campaigns’ RESULTS

In 2013 a third-party image study on behalf of the bank found:

  • High public awareness and positive perceptions consistent with Creative Co-op’s Merrimack Style strategy, defining the bank’s brand with a customer-friendly set of values unique to “The Merrimack”
  • A significant share of area retail customers citing Merrimack County Savings Bank as their primary bank
  • An even higher share of business customers citing the bank as their primary institution, despite intense competition from major commercial banks
  • Successful launch of The Business Center at The Merrimack, now the leading business banking service provider in the area


Project Details



Financial services – mutual bank


Identity, print advertising, direct marketing, branch posters and displays