Bridges was new training division of a non-profit serving people with disabilities. Their vision was to become New England’s leading professional development center for person-centered values. Under new federal guidelines, this training was required for all caregivers. This marketing case study shows how we helped. Our challenge was twofold: to establish a brand for Bridges while building a philosophy of care to improve lives for the disabled.
OUR CREATIVE APPROACH
Two levels of messaging were required to help Bridges meet its goals:
Bridges – non-profit – training and human services
Branding, positioning, logo development, public relations, print and web advertising, brochure, web page, email, white papers