Case Study
Integrating MCSB Image & Product Campaigns
Project Description
A defining characteristic of Creative Co-op is lasting client relationships that champion brands over the long term. Merrimack County Savings Bank was a small, mutually owned community bank when it became a client in 2002; today “The Merrimack” is four times larger with a loan portfolio that has grown tenfold.
Integrating MCSB Image & Product Campaigns’ RESULTS
In 2013 a third-party image study on behalf of the bank found:
- High public awareness and positive perceptions consistent with Creative Co-op’s Merrimack Style strategy, defining the bank’s brand with a customer-friendly set of values unique to “The Merrimack”
- A significant share of area retail customers citing Merrimack County Savings Bank as their primary bank
- An even higher share of business customers citing the bank as their primary institution, despite intense competition from major commercial banks
- Successful launch of The Business Center at The Merrimack, now the leading business banking service provider in the area
Project Details
Category
Branding
For
Financial services – mutual bank
Type
Identity, print advertising, direct marketing, branch posters and displays