Bridges Center for Person-Centered Branding Case Study
Project Description
Bridges Center for Person-Centered Branding Case Study
Bridges was new training division of a non-profit serving people with disabilities. Their vision was to become New England’s leading professional development center for person-centered values. Under new federal guidelines, this training was required for all caregivers. This marketing case study shows how we helped. Our challenge was twofold: to establish a brand for Bridges while building a philosophy of care to improve lives with disabilities.
OUR CREATIVE APPROACH
Two levels of messaging were required to help Bridges meet its goals:
- A strong emotional appeal highlighting the potential to improve lives, in order to attract attention and overcome resistance to change
- Detailed content establishing Bridges’ unique credentials with decision makers, while explaining the paradigm shift of person-centered thinking
Project Details
Category
Branding
For
Bridges – non-profit – training and human services
Type
Branding, positioning, logo development, public relations, print and web advertising, brochure, web page, email, white papers