Timberland Fit Concept Materials
348954
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Project Description

A series of creative concepts designed to present the benefit of a new fit technology from Timberland. Consequently, they were tested with European target audiences to help determine what messages – and creative – resonated with potential buyers.

Project Details
Category

Branding, Consumer Brands, Our Work

For

Timberland

Type

Branding, Point-of-Sale, Integrated Marketing

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