Project Description
A global leader in tooth replacement and orthodontic solutions, Straumann Group developed LOOP to provide oral surgeons, dentists and dental labs with an efficient online tool for strengthening referral networks and enhancing patient care. To launch this new product to specialists, general practitioners and dental labs, we designed an integrated campaign introducing LOOP into the U.S.
Working closely with Straumann Group leadership, we developed an integrated campaign that included:
- A LOOP logo and tagline
- An overview video designed to quickly define the tool, explain how it works and communicate its benefits
- A series of brief testimonial videos, each speaking to a different LOOP user group
- An eBook to attract the attention of interested prospects and capture leads for the Straumann sales team
- A dedicated microsite featuring all videos as well as original infographics
Less than one week before launch, Straumann also asked us execute LOOP’s microsite. As a result, we pulled out all the stops for our client and released the microsite on-time and in-budget. The LOOP campaign launched smoothly and consequently momentum for the campaign built immediately.
“Creative Co-op absolutely saved the day. LOOP launched on time to all of North America, and has been up and rolling ever since.”
– MaryBeth Vrees, Senior Director, Marketing Communications for Straumann North America
Today LOOP is helping to grow practices and improving patient care – while giving dentists, specialists, labs and patients plenty to smile about.
Project Details
Category
Branding, Consumer Brands, Our Work, Video
For
Straumann Group, Straumann
Type
Integrated Campaign