Pepco Holdings EmPOWER Maryland
349045
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Project Description

In support of EmPOWER Maryland, the state’s electricity reduction initiative, we helped rebrand Pepco Holdings energy-saving programs to grow its residential customer participation.

The campaign’s color-coded graphic tags help identify all eight programs and their incentives at a glance. As a result, the design offers easy differentiation with clear “family” synergies across a wide range of media: inserts, newspaper and Facebook ads, bill stuffers, online banners and email.

Project Details
Category

Our Work, Utilities

For

Pepco Holdings and its subsidiaries Pepco and Delmarva Power

Type

Integrated Campaign

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