Founded by a teacher and firm believer in financial responsibility, Louise Mills Federal Credit Union is a personal financial advocate for employees of local schools and municipalities as well as select community groups and their families, providing the guidance and tools that help members make responsible financial decisions.
We were inspired by the legacy of Ms. Mills and created an identity that would do her and the credit union she established justice.
Branding, Consumer Brands, Our Work
Louise Mills Federal Credit Union
Brand Assessment, Positioning, Naming, Branding