Louise Mills Federal Credit Union was founded by a teacher and firm believer in financial responsibility. As a result, the credit union is a personal financial advocate for employees of local schools and municipalities. The also serve select community groups and their families, providing guidance and tools that help members make responsible financial decisions.
We were inspired by the legacy of Ms. Mills and created an identity that would do her and the credit union she established justice.
Branding, Consumer Brands, Our Work
Louise Mills Federal Credit Union
Brand Assessment, Positioning, Naming, Branding