Claremont Savings Bank Website Promotion

Revamping its decade-old website positioned Claremont Savings Bank (CSB) to serve a new generation of mobile and online users more effectively. But first CSB needed to generate visits from customers who had stopped coming to the site – and new prospects who had never come at all. As the launch drew near, CSB looked to Creative Co-op for a solution.

OUR CREATIVE APPROACH

To reach everyone from longtime customers to new prospects, we responded with a multi-channel campaign that spanned print, digital media. It also offered much-needed flexibility, that let CSB work around an uncertain launch date.

RECORD-SETTING RESULTS:

• A 32.6% open rate for the teaser email campaign
• A 27.6% open rate for the launch email campaign
• 1,462 web visits via Facebook advertising