Project Description

Omega-3s are friends to growing bodies and brains, so we developed an appropriate name for Barlean’s nourishing treat: Omega Pals. We also created some original fun and fruity characters for each flavor.

We designed Barlean’s Seriously Delicious Omega Pals packaging and content to reflect the delicious nutritional benefits found in each bottle while appealing to both parents and kids.

Omega Pals launched at Natural Products Expo East and was selected as the NEXTY 2018 Best New Natural Kid’s Product. The NEXTY Awards are prestigious recognition of excellence given to the most innovative, inspiring and trustworthy natural products.

And yes, Barlean’s Omega Pals are seriously delicious! To explore more of our work, click here.