Label redesign for a family of Omega-3 nutritional supplements, increasing consumer appeal and shelf presence.

New “Seriously Delicious” branding for Barlean’s Omega-3s supplement dictated a graphic approach that brought creamy natural flavors front and center: fruit imagery replacing the traditional spoonful of fish oil. Text color corresponded to the specific fruit flavor, differentiating products from each other while highlighting key nutritional facts for hurried retail shoppers.