Project Description
Rebranding the largest publicly-traded water and wastewater utility in North America is a big job. Launching that new brand on the same day that the company goes public on the New York Stock Exchange is even bigger. We accomplished both.
Creative Co-op helped American Water strategize, create and execute a complete brand re-alignment that spanned every aspect of American Water’s business, including customer communications, marketing, media relations, government affairs and internal communications.
These are samples of some of the nearly 1,000 projects we completed for this dynamic company.
Not only was the rebranding successful, we were recognized by numerous industry organizations for outstanding achievement in brand strategy and design. Notable awards include:
- ReBrand 100, American Graphic Design Awards, Communicator Awards, National Public Relations Society of America Awards, Telly Awards, MarCom Awards, Interactive Media Awards
Project Details
Category
Branding, Our Work, Utilities
For
American Water
Type
Branding, Integrated Marketing, Image Advertising, Collateral
Additional Materials
www.amwaterannualreport.com, www.amwater125.com