In support of EmPOWER Maryland, the state’s electricity reduction initiative, we helped rebrand Pepco Holdings energy-saving programs to grow its residential customer participation.

The campaign’s color-coded graphic tags help identify all eight programs and their incentives at a glance. As a result, the design offers easy differentiation with clear “family” synergies across a wide range of media: inserts, newspaper and Facebook ads, bill stuffers, online banners and email.