An all-new look and feel for the Optima Bank & Trust brand, first executed in print and digital marketing communications and eventually extended to collateral, shareholder reports and more.
Close-up black and white photography is used to make an emotional connection with the viewer. Paired with Optima’s signature blue, the result is a distinctive look that is specific to the bank and the brand. Products and services are promoted through the stories of customers and their experiences. The result delivers a warm, personal impression that is a direct reflection of Optima’s desire to provide a “private banking experience for everyone.”
Financial Services, Our Work
Optima Bank & Trust
Information Package, Posters, Introductory Booklet