LOOP - Campaign Materials - Strategic Brand Communications l 603-658-1600
349508
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Project Description

A global leader in tooth replacement and orthodontic solutions, Straumann Group launched LOOP to provide oral surgeons, dentists and dental labs with an efficient online tool for strengthening referral networks and enhancing patient care. The addition of LOOP to their service lines demonstrates the company’s commitment to being a resource for forward-looking solutions. With its widespread introduction of LOOP only two months away, Straumann came to us for an integrated campaign to introduce the tool to specialists, general practitioners and dental labs around the country.

 

Working closely with Straumann Group leadership, we developed an integrated campaign that included:

• A LOOP logo and tagline
• An overview video designed to quickly define the tool, explain how it works and communicate its benefits
• A series of brief testimonial videos, each speaking to a different LOOP user group
• An eBook to attract the attention of interested prospects and capture leads for the Straumann sales team
• A dedicated microsite featuring all videos as well as original infographics

 

Less than one week before launch, Straumann also asked us to handle the execution of the microsite, which was not a part of the original scope of work. With very little time and a hard deadline approaching quickly, we pulled out all the stops and launched the site on-time. LOOP launched smoothly and started building momentum immediately.

 

“Creative Co-op absolutely saved the day. LOOP launched on time to all of North America, and has been up and rolling ever since.”
– MaryBeth Vrees, Senior Director, Marketing Communications for Straumann North America

 

Today LOOP is helping to grow practices and improving patient care – while giving dentists, specialists, labs and patients plenty to smile about.

 

Visit the Microsite

Watch the Overview Video

Watch the Stakeholder Video – Specialist

Watch the Stakeholder Video – Dental Lab

Project Details
Category

Branding, Consumer Brands, Our Work

For

Straumann Group, Straumann

Type

Integrated Campaign

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