Straumann Integrated Marketing Rock Your Practice Case Study

A global leader in implant, restorative and regenerative dentistry, Straumann Group asked us to launch a new product in North America: CARES^® digital dentistry technology, enabling dentists to create crowns, fillings and veneers in a single visit. To succeed, CARES^® had to win over dentists and differentiate itself from competitive systems.

OUR CREATIVE APPROACH

Creative Co-op evolved Straumann’s earlier European campaign for a North American audience resulting in “Rock Your Practice.”  Our campaign boldly addressed several timely issues facing restorative dentists with the following:

• We positioned CARES^® as a transformative, easy-to-learn solution helping practices adapt to dentistry’s digital revolution while attracting new patients with one-visit convenience and a better experience
• Through integrated marketing materials, we spotlighted the personal rewards of digital dentistry from an Arizona dentist who was also a musician, depicting CARES^® as an instrument for greater professional fulfillment
• We created an online video and an eBook educating prospects about CARES^® and the benefits of transitioning to digital dentistry