The EmPOWER Maryland Energy Efficiency Act sets ambitious targets to reduce both per capita energy consumption and per capita peak demand. Since 2009, PHI subsidiaries, Pepco and Delmarva Power, have been implementing a full portfolio of energy efficiency programs to meet their obligations toward the EmPOWER Maryland energy and demand reduction goals.
To generate customer willingness to explore the programs and drive participation, an outreach strategy was created that resulted in broad awareness and immediate leads for the programs by instilling a sense of urgency to participate.
We used a “surround sound” effect by coupling umbrella awareness marketing with targeted lead-generation program marketing campaigns to build awareness and achieve strong program participation. The key to success was to ensure that all of the outreach tactics worked together to effectively reach customers and educate them about opportunities to save money and energy.
Our Work, Utilities
Pepco Holdings, including subsidiaries Pepco and Delmarva Power