Challenging times call for creative solutions.
Here at Creative Co-op, we’re working remotely for the time being without missing a beat for our clients. But it’s anything but business as usual. Brand messages and strategies that were appropriate not long ago now seem tone deaf and wrong. Images and footage of people gathering, shaking hands, shopping in crowded retail areas and more all send unintended messages in today’s landscape.
It’s never been more important for organizations and brands to quickly pivot to appropriate communications, visuals, messages and tactics.
A common challenge for most businesses – during normal times – is how to effectively communicate to their target audiences in a way that resonates with customers, is memorable and evokes a response. In addition, businesses need to ensure that they communicate consistently and on-brand at every customer touch point in order to create trust and build a solid relationship.
But a “one message fits all” strategy is useless in an environment that is always changing. The current pandemic is a perfect example of how every business needs to reevaluate their essential communications to help ensure they remain relevant as the new “business reality” evolves. We suggest the following:
At Creative Co-op, we can help you evolve your essential communications and strategy to address current challenges – and do so quickly and efficiently.
Please call 603-658-1600 or email firstname.lastname@example.org to discuss your needs and how we can help.