Creative Co-op | Strategic Advertising, Marketing and Branding Agency | Exeter, NH | 603-658-1600 | Pepco Holdings – EmPOWER Maryland 2014
349045
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Project Description

In support of EmPOWER Maryland, the state’s electricity reduction initiative, we helped Pepco give its energy-saving programs a fresh rebranding to grow participation by residential customers.

Color-coded graphic tags identify all eight programs and their incentives at a glance, combining easy differentiation with clear “family” synergies across a wide range of media: inserts, newspaper and Facebook ads, bill stuffers, online banners and email.

Project Details
Category

Our Work, Utilities

For

Pepco Holdings and its subsidiaries Pepco and Delmarva Power

Type

Integrated Campaign

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