A global leader in tooth replacement and orthodontic solutions, Straumann Group launched LOOP to provide oral surgeons, dentists and dental labs with an efficient online tool for strengthening referral networks and enhancing patient care. The addition of LOOP to their service lines demonstrates the company’s commitment to being a resource for forward-looking solutions. With its widespread introduction of LOOP only two months away, Straumann came to us for an integrated campaign to introduce the tool to specialists, general practitioners and dental labs around the country.
Working closely with Straumann Group leadership, we developed an integrated campaign that included:
• A LOOP logo and tagline
• An overview video designed to quickly define the tool, explain how it works and communicate its benefits
• A series of brief testimonial videos, each speaking to a different LOOP user group
• An eBook to attract the attention of interested prospects and capture leads for the Straumann sales team
• A dedicated microsite featuring all videos as well as original infographics
Less than one week before launch, Straumann also asked us to handle the execution of the microsite, which was not a part of the original scope of work. With very little time and a hard deadline approaching quickly, we pulled out all the stops and launched the site on-time. LOOP launched smoothly and started building momentum immediately.
Today LOOP is helping to grow practices and improving patient care – while giving dentists, specialists, labs and patients plenty to smile about.
Branding, Consumer Brands, Our Work
Straumann Group, Straumann