Creative Co-op | Strategic Advertising, Marketing and Branding Agency | Exeter, NH | 603-658-1600 | Blog
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Some companies will consider as many as 6,500 brand names when launching a new product, knowing that the right choice can make a huge difference in the minds of consumers. But the same naming techniques can help anyone capture the essence of their product or service. So here’s a simple process based on our experience helping clients name everything from shoes to startups. Follow these seven tips and you can make a name for yourself,...

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Looking for a more effective way to capture leads? Consider this: eBooks are about three times more likely to capture leads than podcasts, videos or infographics, with 63% of B2B prospects ready to share their information for the right kind of content. When you need to generate leads, eBooks can deliver people who are informed about your product and well on their way to a buying decision. So why do eBooks capture leads so effectively? Here...

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Here at Creative Co-op, we’ve posted on dozens of marketing and advertising topics over the years. So many, in fact, that it’s easy to lose sight of old favorites amid all the new content. That’s why we’ve assembled this convenient sampler of tips, tricks, tactics and tales. Take a look, and you just might rediscover some classic solutions that can help solve your own challenges. SUCCESS STORIES Non-Profits: Better Outcomes, Better Lives. How a startup became a...

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To a rare degree, law firms succeed not by what they do, but who they are – the values, culture, achievements and identity that make them top-of-mind with clients who chose them for counsel. So legal marketers must keep a critical eye on the health of their overall brand, not merely individual tactics. Here are five cases in which a brand evolution or even a complete rebranding may be the only way to hold a...

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It's a must-read for marketers: the Edelman Trust Barometer. Here at Creative Co-op we look for data to complement our instincts as brand strategists, and this year’s Edelman survey is a bombshell. Its conclusion: turmoil, fake news and biased definitions of truth have helped crash Americans’ trust in many respected institutions. When trust is hard to come by, how can you advance your institutional brand? The answers may surprise you. But first, here are some points...

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Online marketers have always liked Facebook for its vast audience, but a new report from Pew Research hints that the reigning king of social media platforms might be losing its crown. In March Pew declared YouTube to be the most widely used social media platform in the United States, visited by 73% of adults with popularity across diverse age groups and ethnicities. If you want to maximize ROI from social media, here are some points...

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